Resume

The Minnesota Star Tribune - Minneapolis, Minn.

Associate Product Manager, June 2024 - Present

• Working with leadership to define a cohesive, consistent product process for the department, including a transparent idea intake process and reimagining stakeholder relationships.
• Managed the launch of seven new features for 2024 election including a results tracker, new homepage layouts and style tweaks to provide a valuable user experience across the website and mobile app.
• Organized an off-site meeting for leadership to align on the future of the product department and determine how to best support product managers, engineers, analysts and designers.
• Led user acceptance testing for replatforming and redesign of the website and mobile apps; coordinated company-wide testing and reviewing and prioritizing bugs to be fixed.

Audience and Product Contractor, August 2023 - May 2024

• Scaled data-informed strategy for push notifications, including weekly data analysis and presentation of findings.
• Participated in emerging news consumer sprint based on intern project; presented to publisher.

Audience Intern, May - August 2023

• Built and implemented mobile push notification strategy as a tool for retaining subscribers.
• Led interns in proposing business, product and editorial strategies to reach emerging news consumers; presented to editor-in-chief, publisher, owner and board of directors.

The Texas Tribune - Austin, Texas

Product Fellow, January 2024 - May 2024

• Conducted user research for education products, including survey design, interviews and building user profiles.
• Coordinated integration of a text-to-speech tool, including research, vendor demos and recommendations.

College Media Innovation Coalition - Columbia, Mo. 

Founder, August 2022 - July 2023

• Built a coalition of more than 40 college newsrooms from 25 states with support from the Reynolds Journalism Institute.
• Launched the College Media Playbook to help college newsrooms find sustainable revenue models, increase staff retention and shift resources to becoming digital-only organizations.

NOLA.com | The Times-Picayune - New Orleans, La. 

Freelance SEO Strategist, December 2022 - February 2023

• Optimized more than 75 pieces of evergreen Mardi Gras content for search; created landing pages for each day of Carnival parades, including audience-centered information on parade routes, krewes, floats, etc.
• Search optimization boosted views on NOLA.com's Mardi Gras parade cams across platforms.

Digital Product Intern and RJI Student Innovation Fellow, May - August 2022

• Launched an evergreen newsletter course with a 43% open rate and 5% click rate, using Campaign Monitor; organically grew the newsletter list by 61%.
• Built a system and workflow for optimizing and promoting more than 400 pieces of evergreen content in AirTable.

University of Missouri School of Journalism - Bachelor of Journalism

• Crafted my own curriculum to study news product management, innovation and the business of journalism.
• Wrote a paper on building career pathways for the next generation of news product thinkers.

News Product Alliance

• Attended 2024 NPA Summit; participated in community review panel for session submissions.
• Co-facilitated ideation exercise as part of NPA training for Mizzou students in February 2024.
• Presented at 2023 NPA Summit on building product internships and led the asynchronous early career session.
• Received training on product thinking, audience-centered strategy and data-guided methodology in May 2022.